Don't Be Evil*
The main issue is that Google misrepresented Mocality and pretented to be affiliated with them.
*except if evilness is good for business.
The basics: Google, by way of their Getting Kenyan Business Online initiative, stole customers (and data) from rival Mocality.
Mocality uncovered as much in a clever sting operation, not unlike the one Google itself used to catch Bing “borrowing” search results last year.
What a fucked up situation. Google has fessed up to it, but is distancing themselves — “a team of people working on a Google project” sure is a funny way of saying “Google employees”. Not good.
